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What is bottled water?

Bottled water is a great beverage choice for hydration and refreshment because of its consistent safety, quality, good taste and convenience. The U.S. Food and Drug Administration (FDA) fully regulates bottled water as a packaged food product and requires bottled water to adhere to FDA’s extensive food safety, labeling and inspection requirements. Bottled water is also subject to state regulations and, at the industry level, members of the International Bottled Water Association (IBWA) are required to follow the IBWA Model Code.

Water is classified as “bottled water” or “drinking water” when it meets all applicable federal and state standards, is sealed in a sanitary container and is sold for human consumption. By law, FDA standards for bottled water must be at least as stringent and protective of public health as standards set by the U.S. Environmental Protection Agency (EPA) for public water systems.

Some beverages containing certain ingredients or additives may cause that product to be classified as a soft drink, dietary supplement or some other categorization. Soda water, seltzer water and tonic water are not considered bottled waters. They are regulated differently, may contain sugar and calories and are classified as soft drinks.

What is the Difference between Artesian Water & Spring Water?

The FDA has established a bottled water Standard of Identity to define the several different types of bottled water based on specific characteristics of the product. Bottled water products meeting the Standard of Identity may be labeled as bottled water or drinking water, or one or more of the following terms:

Artesian Water/Artesian Well Water – Bottled water from a well that taps a confined aquifer (a water-bearing underground layer of rock or sand) in which the water level stands at some height above the top of the aquifer. All products bottled at Mountain Brook’s headquarters in Kentwood, LA are labeled as Artesian Water.

Spring Water – Bottled water derived from an underground formation from which water flows naturally to the surface of the earth. Spring water must be collected only at the spring or through a borehole tapping the underground formation feeding the spring. Spring water collected with the use of an external force must be from the same underground stratum as the spring and must have all the physical properties before treatment, and be of the same composition and quality as the water that flows naturally to the surface of the earth.

Purified Water – Water that has been produced by distillation, deionization, reverse osmosis or other suitable processes while meeting the definition of purified water in the United States Pharmacopoeia may be labeled as purified bottled water. Other suitable product names for bottled water treated by one of the above processes may include “distilled water” if it is produced by distillation, deionized water” if it is produced by deionization or “reverse osmosis water” if the process used is reverse osmosis. Alternatively, “drinking water” can be used with the blank being filled in with one of the terms defined in this paragraph (e.g., “purified drinking water” or “distilled drinking water”).

Mineral Water – Bottled water containing not less than 250 parts per million total dissolved solids may be labeled as mineral water. Mineral water is distinguished from other types of bottled water by its constant level and relative proportions of mineral and trace elements at the point of emergence from the source. No minerals can be added to this product.

Sparkling Bottled Water – Water that after treatment, and possible replacement with carbon dioxide, contains the same amount of carbon dioxide that it had as it emerged from the source. Sparkling bottled waters may be labeled as “sparkling drinking water,” “sparkling mineral water,” “sparkling spring water,” etc.

Well Water – Bottled water from a hole bored, drilled or otherwise constructed in the ground, which taps the water aquifer.

What bottled water products does Mountain Brook offer?

Mountain Brook has three separate manufacturing lines located at its Kentwood headquarters. These lines produce packages of small PET bottles, 1 gallon HDPE bottles and 3, 4 and 5 gallon polycarbonate and PET bottles with either a Mountain Brook label or a custom label of your choice.

What about labels?

Mountain Brook Water has the ability to bottle all of its containers with either its control label or with a custom designed label of choice. If you choose to use a private label there is a one time set-up cost associated with its design and plate construction. The charge for this depends on the complexity and number of colors used in the private label design. Please contact our label department to inquire about these costs. Please visit our private label page to view samples of private labels.

Who buys private labeled water?

Private labeled water is the fastest growing segment of the bottled water business. Businesses are beginning to realize that private labeled water is simply another means of marketing and brand promotion. Companies have long realized the need to market one’s brand through the use of private labeled pens, shirts and notepads. Bottled water is merely another item that companies are using to expose the public to one’s brand and logo and thus help generate greater brand recognition. Below is a sample list of markets that private label water can be found. (Click on any of the links to see samples from that market)

What bottle sizes are available for private labeled water?

Mountain Brook bottles all ten of its products with private labels. The bottle sizes are: 8 ounce, 12oz, .5 liter (16.9 oz), 20 ounce, 1 liter, 1.5 liter, 1 gallon, 3 gallon, 4 gallon and 5 gallon; however the most popular sizes for custom labeled water are the 12 oz, .5 liter and 20 oz.

Are colored bottles and caps available?

Cobalt Blue bottles are usually available in the 12 ounce, .5 liter and 20 ounce sizes. There is a surcharge for blue bottles. Blue flat caps are available for all bottle sizes. There usually is no additional charge for blue caps.

What is the minimum order size?

There is no minimum order; however all pricing is based on pallet orders. If you place an order of less than a pallet, there is a surcharge.

How far can I ship water?

Water is extremely heavy compared to other consumer products. A pallet of water weighs roughly 2,000 lbs; therefore the shipping cost is high. Nonetheless the relationship that Mountain Brook has with both regional and national shipping lines enables us to ship to all 48 states.

Shipping Map

(Click for larger map)

Do I pay sales tax on orders?

Sales tax is collected in the state of Louisiana at both the state level and the parish level. Most transactions with Mountain Brook are FOB Kentwood; therefore we collect both the 4% state tax and the 5% parish tax. If your company has been issued a W number (A wholesaler’s number) from the state of LA you are exempt from all taxes. In addition, if you hold a parish sales tax exemption from any other LA parish you can apply for an exemption in Tangipahoa Parish.

How do I place an order?

The first step in placing an order with Mountain Brook Water is to download our Private Labeled Water Quote Request Form. The form is an Adobe file so you will have to download the Adobe Reader if your computer does not already have this software installed. Once you have filled out the order form please fax it to 985-229-2492. A representative from Mountain Brook Water will prepare and send a quote to you within 24 hours.

After you receive a quote you will need to submit your digital artwork to our label department. Please reference your customer in the Subject Line. A label proof will be generated from your specifications and emailed to you for confirmation. Once a company representative signs off on your label proof and your deposit has been received, your water will usually be available for shipment within 4 weeks.

What is the order lead time?

A label proof will be available to view within 5 working days once we receive your artwork, order form and deposit. After we receive a faxed signed copy of your approved label, the water is usually available to ship in 4 weeks.

How is shipping handled?

Mountain Brook ’s staff will help you line out shipping. The high volume of shipping that Mountain Brook does with its various freight carriers allows us low competitive prices. Whether you are shipping 1 pallet or a truckload of water we will help you locate the lowest most reliable freight carrier in the industry.
 ** As an alternative, you can always come and pick up the water at our Plant since all prices are FOB Kentwood.